TikTok Shop

Native commerce embedded in TikTok feed, livestreams and Shorts;…

TikTok Shop is the in-app marketplace where viral-discovery becomes purchase, sellers connect a Shopify store or list directly, and the algorithm pushes products through For You videos and creator livestreams. Standard 6% referral fee plus 1–3.78% payment processing, call it 7% before creator commissions (10–30% variable, 30-day lock). New sellers get 3% referral for 30 days post-first-sale. POD plugs in via Printify and Podbase. Independent shipping ended March 2026: US sellers must use FBT, Upgraded TikTok Shipping or CBT.

TikTok Shop is the in-app marketplace built around viral video. 6% referral plus 1-3.78% payment fees. POD via Printify or Podbase; independent US shipping ended March 2026.