The 7-Day Print-on-Demand Launch Checklist

Day 1 — Niche + product list

Lock the niche. Pick three SKUs to start. Don't pick 30 — you can't merchandise 30 in a week.

Day 2 — Supplier + integration

Pick one POD supplier. Install their Shopify (or Webflow, or BigCommerce) app. Sync test products. Verify the order flow with one self-funded sample order.

Day 3 — Design

Three designs minimum. Use one of: a brand-mark you own, public-domain illustration, or paid stock with extended licence. Do not skip the licence step.

Day 4 — Store build

Theme + homepage + product pages + cart + checkout. Don't customise yet — use the theme defaults.

Day 5 — Copy + photos

Product titles, descriptions, lifestyle photos (POD supplier provides these). Write the About page in 200 words flat.

Day 6 — Email + analytics

Klaviyo welcome flow. Plausible or GA4. Confirm pageviews fire on every page.

Day 7 — Launch + first traffic

Go live. Post once on Reddit (rules-compliant), once on Twitter, once on Pinterest. First sale by midnight is a stretch — first 10 visitors is realistic.

What to skip

Logo polish, brand guidelines, hero animation, custom apps. All of those are post-traction problems.