Redbubble

Australian artist-first POD marketplace

Redbubble is the Australian POD marketplace giant, Melbourne HQ, founded 2006. Hybrid: artists upload, Redbubble prints, fulfils and ships. Apparel-led but the catalogue stretches wide: stickers, posters, phone cases, home decor. Massive scale on both sides, millions of designs, millions of buyers, means high traffic but brutal discoverability for new artists. Royalty per sale; artist sets markup over base cost. Lower per-sale margin than Etsy; volume play, not premium.

Redbubble is the Australian POD marketplace giant. Melbourne HQ, founded 2006. Apparel-led, stretches to stickers, posters and phone cases. Massive traffic, brutal discoverability. Volume over premium.